Tuesday, July 2, 2013

Jay-Z's Magna Carta Holy Grail Goes Platinum

#NEWRULES !! If you have been living under a rock for these past couple weeks you might be the only one who has not witness Jay-Z genius market scheme with Samsung to promote the NY Hip Hop legends 12th studio album Magna Carta Holy Grail. If you are like everyone else you have been aware of the million copies bought of the album for all Samsung phone carriers to enjoy the album before the official drop date. 

The question in the beginning was would the album count to the actual sales, and of course Jay-Z gets what he wants.  
When we first created the Digital Single Award in 2004, we elected not to impose any 30-day rule because there are very few digital returns. According to our auditing firm, digital returns on average account for less than two percent of sales included in reports provided by the labels for certification – most digital retailer Terms of Use/Service allow users to return products only under limited circumstances.
Also at the time in 2004, sales of digital albums were virtually non-existent and accounted for a small fraction of overall digital sales. Fast forward a decade and that’s obviously no longer the case.
We think it’s time for the RIAA – and Gelfand, Rennert & Feldman – to align our digital song and album certification requirements. That’s why today we are officially updating this rule in our G&P Program requirements. Going forward, sales of albums in digital format will become eligible on the release date, while sales of albums in physical format will still become eligible for certification 30 days after the release date.
Word to MissInfo read the rest of the excerpts here  

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